CONSUMER BEHAVIOR ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 CONSUMER BEHAVIOR 1. What type of innovation would cold cereal be to a country not accustomed to this type of food? 2. Conduct an innovation analysis based for cold cereal in China 3. What values are involved in the consumption of product such as breakfast cereal? 4. What values would support and what values would harm the chances of Kellogg succeeding the cold cereal in the following countries? What other factors would be important? a. China b. Mexico c. Japan d. France 5. What nonverbal communications factors would be important in developing an advertising campaign...